Pink Run 2024 set October 5

All is set for this year’s Pink Run, the most prestigious charity run organized for the third time in a row by the Alturas Group of Companies (AGC) to promote breast cancer awareness and at the same time help provide financial assistance to the cancer patients.

According to the National Breast Cancer Foundation, a woman is diagnosed with breast cancer every two minutes; thus came a strong clamor to promote more awareness about early detection and prevention of the deadly disease, especially among the vulnerable women population.

After the successful Pink Run in 2022 and 2023, AGC scheduled the Pink Run this year on October 5, Saturday, starting at Island City Mall, in time again for the nationwide observance of Breast Cancer Awareness Month of October. There were 25 beneficiaries of the gross proceeds of Pink Run 2022, and 27 from Pink Run 2023.

The Pink Run 2024 is open to all runners of all ages, amateur and professional, or even running enthusiasts. Categories are 5K, 10K, and 21K. The registration is now going on at the Customer Service Area of Island City Mall, Alturas Mall, Alta Citta, and Plaza Marcela; or even online, until September 5. A press conference about the said benefit run will be conducted on September 8.

Other activities of the Breast Cancer Awareness Month of October at the Island City Mall are the Pink Bazaar from October 6 to 12, and the Zumba-for-a-Cause on October 12.

Also on September 8, Alay Marcela Foundation of (AGC) and the University of Bohol are initiating collaborative efforts to help donate wigs to people affected with medical hair loss, mostly cancer victims. Dubbed as “Share A Hair”, the hair donation drive can at least produce or create custom-fitted wigs, proven to be effective in maintaining the dignity, confidence, and self-esteem of the patients, and thus possess a positive outlook in life. Everybody is encouraged to donate any hair for the said worthwhile cause. They can even come to the venue for hair cut.